Mainstream brands once again lower the bar way below what people are happy with. We had the Gillette “all White men are bad” advert. We have the yearly rainbow event. We are constantly told that men are toxic by female talking heads on daytime TV and YouTube. But now we have a Maybelline advert with products aimed at a man, and a bearded bloke in the advert.
Now, far be it from me to suggest that men cannot wear any kind of skin product. Moisturisers and shaving balms are part of a lot of men’s daily routine. We have brands like Rock Face, Man Cave and L’Oreal Barber’s Club with a massive array of skin and styling products all aimed at “modern” men. However, Maybelline aren’t using that Aussie Rules football guy from the Invictus advert and they aren’t promoting manliness with their product. They’re going the opposite way.
The model they use is a man called Ryan Vita. A man with a beard with a hairclip in it, a moustache and lipstick. I did an image search for him when writing this article for the cover photo. A quick look on page one show that this chap is anything but manly. He seems to lack any sense of manhood and instead embraces weakness, femininity and narcissism.
This is a massive problem in society, men are not given great role models to inspire them or drive them to better themselves. We are given weak characters that are driven by owning products and selling their soul to anyone who will pay them. We have vapid and shallow shows like “Made in Chelsea” and “Love Island,” our football is now surrounded with rainbows and even the ads for our armed forces have to have “women are just as tough as men” scrawled all over them. The meme of “get excited for product, buy product, get excited for next product” is a reality for a lot of men. Manhood has been deliberately left behind. And so today’s men struggle on in the downward spiral, wasting their life watching cartoons, eating crap and, according to Maybelline, putting lipstick on.
According to YouGov “one in ten 18 to 24 year old men have worn make-up in private”. You can go two ways with this. Either their sample group was targeting the LBGT+ allies lot or we have a real problem in our “zoomer” population if 10% are doing this stuff. But, with the lack of real masculinity on show for men in this day and age, it’s little wonder. There are no action heroes like the 80s and 90s in the movies now, there’s no culture of hard men in our football and even the scrum in rugby union has been made less fierce.
Maybelline have in recent times also used a trans person in their ads, Dylan Mulvaney. This is the same person used to promote Bud Light in April which spectacularly backfired with a huge hit to sales. However, as you will see, those hits to sales are irrelevant, both brands still exist. This idea of “get woke, go broke” is a load of nonsense. This is the narrative, and the narrative WILL be pushed. Gillette still exist, Bud Light are still around. Every brand who does this stuff survives because the money power is behind it 100%. They want this stuff pushed onto people, because it emasculates men in society. This much can already be seen.
This is why they attack our history, our culture and invade our TV programmes and adverts while funnelling migrants in from all over the world. They want a 360 degree 24/7 assault on manhood and men. They will go to any costs and sacrifice any profits in the meantime while their goal is achieved. And we must stand up to this. We must promote manhood and give it its rightful place in society.
There is still a core feeling of manhood in our people today. It’s still there, waiting to be wakened from its coma. There is always a backlash about this kind of advert, people don’t like it. They don’t like the trans agenda, their patience with gay pride stuff is running low, pushing this stuff in schools is still a big no for a large section of our population. The fire that burned within the men of the past is within our men today, but for most, only as an ember. But from that ember can come forth a mighty flame. It just needs the right conditions.
The Homeland Party respects both masculinity and femininity, in their rightful places. We will stand firm against adverts like this and the narratives they push. Our people deserve better in the homeland, they deserve to be inspired, to be encouraged, to be proper masculine men and feminine women. To take their rightful places at the head of families and to have this country run for their benefit, not at their cost.
